Social Media For Musicians: Social Media Management Tools
Social media for music has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media music marketing strategies and manage multiplying numbers of social media accounts. Many record labels in the music business are hungry for better social media tools to engage fans and customers. Below is a list of five key components to delivering on a social media music marketing strategy.
Social media doesn’t sleep, but that doesn’t mean you don’t have to! Ensure your social media music management tool of choice allows you to schedule messages in advance. So even if you’re in New York, you can schedule music promotional messages out to your fans in Tokyo during their day.
If you want to take scheduling to the next level, look for a tool that offers the ability to schedule large batches of messages at once. This will be a super useful time-saver when it comes to managing music marketing campaigns or contests that require heavy messaging around a certain period of time.
2) Geographic Targeting
When it comes to interacting with your fans, those in different locations may have different needs, speak different languages or follow different trends. You’re going to want a social media tool that optimizes your searches and filters your searches by language to help you curate relevant content for different demographics.
Social media for music businesses is also an effective way to keep their finger on the pulse. Setting up keywords or search streams provide insight into what is trendy among your fans and listeners. This can help you develop a music marketing strategy that focuses on customer’s lifestyles and personal preferences.
Keywords are useful for keeping track of competitors’ activities but they’re also useful for tracking brands that are complementary to your offering. If your music is often purchased in conjunction with another products, keep an eye on the complementary product’s social media activity to take advantage of promotions or recent sales, as these are potential leads that can be converted.
It takes two to tango especially when it comes to being social media for musicians. Collaboration is key when it comes to developing and executing an effective social media music marketing campaign. Ensure your social media management tool enables you to seamlessly collaborate with your team to ensure you execute an integrated social media management strategy.
5) Analytics & Reporting
Gone are the days of social media purely being about ‘building a buzz.’ It is now a line item in budgets as record labels invest resources in these channels and there is an expectation for reports which show ROI for social media outreach.
Make sure your social media tool has the ability to analyze important metrics such as click-through rates on shortened links, clicks by region and top referrers. It’s also important to have access to Facebook Insights and Google Analytics data.
The most effective tools will provide the ability to access in-depth granular metrics on the efficacy of your social media programs. This will allow you to determine which messages resulted in the highest number of conversions, which platform is providing the greatest return and which time of day is most effective to drive traffic.
What it takes to go Pro?
Social is here to stay and to maintain a competitive advantage, music businesses need to stay abreast of this ever-evolving space. HootSuite Pro help teams engage with audiences and analyze campaigns across multiple social networks like Twitter, Facebook and LinkedIn from one secure web-based dashboard.