A Music Business Plan is Indeed in Need!
By Duss Rodgers
So you’ve got the guys or gals together and you’re starting the next best music thing since the The Beatles. You’re guitarist is slamming riffs down like Fat Albert at an all you can eat breakfast buffet, your bass player is shaking your mom’s windows to the core, your drummer is ripping out Neil Peart drumrolls and your vocalist can break glass with her pipes. What’s next? How do you go about getting out of your mom’s basement or garage and into the real world of fame and fortune that’s been waiting for you…
The reality is that for many of you the road to good paying gigs and a handful of fans won’t come easy and it won’t be quick.
You’re going to have to put some work into this music business thing and shed some blood sweat and tears to make it happen. But hey, you’re ready for that aren’t you? I mean that’s why you’ve spent all these years practicing your scales and drum solos for hours on end, right?
Good. I’m glad to see that you’re feet are on the ground and that you’re not sending your band out into the world with some pie in the sky idea that this music business gig is going to be a breeze… That you’re going to play your tracks out in the streets and be discovered overnight. That’s not you right? Because if it is… this is probably not the right article for you.
Where Do You Begin?
You know that to make it in the music business you’ll need to be a business savvy marketing machine and take the time to learn the ins and outs of marketing your product (yes your music is a product). Expose it to the masses!
Of course you’re so ahead of the game that you also know that the masses we speak of are way too big a target for you and your music. In fact… you’re so ahead of the game that you know that you’ve got to start right in your own home town. Right? Excellent!
Now, before you start breaking down walls in your mom’s house to set up the band’s office, you’ve got to sit down with all members of your band and really evaluate what it is you all want to achieve.
Are expectations totally in line with the band as a whole? If they aren’t, it’s best to find this out before you go out and make yourselves known. There’s nothing worse than beginning a marketing and exposure campaign only to find out that your bass player isn’t really into it. Come to an understanding of exactly where it is you all expect to be in this music business within the next 2 to 3 years and get off your trombones and start the process of making it happen.
Remember, all successful endeavours start with a plan. Yeah sure Duss! You say we need a plan but how do I go about making one? Good question.
You Need A Music Business Plan My Friend
Your music business plan can be as simple or as complicated as you want it to be. In general, the best music business plans are ones that are well researched and have been thought through and through before implementation. So doing your homework is a must. Absolutely necessary.
Once you’ve made it this far and you’ve determined what your bands’ ultimate goals are, it’s time to go through the process of researching what’s needed to begin to make them happen. Take it one step at a time and complete each goal one by one like walking on stepping stones to cross the stream. Perform each task you’ve planned to complete in order and you’ll slowly find that your building blocks (remember how fun Lego was when you were a kid?) will naturally take you to the completion of your ultimate goal. Music business success!
Now I realize that some of the musicians in the world really have no head for the music business and if this is you, you’ve got to get your head out of the ground. There’s no room for ostrich style musicians here in the world of independent music. They really do get left in the dust. You NEED to do everything to you can to market your music to your fans. Believe me they want to be sold to. They already love your shows and your music so why not learn a little bit about how to properly get it in their hands. You just might make a little money to be able to do it again and again and… well you get the point.
If you’re a musician and you’re not doing everything you can to learn more about your business believe me your neighbor is and his band is the one getting the gigs that you can’t or worse yet, don’t even try to get. You don’t want to be left behind so hop to it. No time for excuses…
This Is The Real World
I’ve really got to tell it like it is my music friends. The music industry is a tough business and if you don’t have the drive and the determination to learn, learn and learn some more about how to run your band like a business… you can bet your bottom dollar that the ever elusive mountain of success will keep rising and rising as it moves ever so slowly away from you and your lazy self. Yes. Lazy!
You’re here in Barrie, Ontario. One of the best places north of the big smoke to be involved in music and believe me this is not a take me by the hand and fill my eyes with lights and glam music business talk I’m offering you my friend.
I’m here to provide you with the real. The music business is hard. Really, really hard and only those with backbones of steel and the determination of a bull will find success. Even with all that there’s no real guarantee you’ll achieve all of your goals. The good news is that you CAN find SOME amount of success. You just need to start with a plan.
Veteran (20-year) Music Marketing authority teaches what he and members of his Music Marketing Inner Circle have discovered really works in generating a steady, reliable band and indie musicians income. Learn topics such as how to maximize social networking, generating band and artist buzz, building a responsive fan base, launching your mp3 singles and albums, selling more music and merchandise, polishing your band and artist persona, music festival and event networking, setting up joint ventures with fellow bands, and how to simply run a successful band and indie musicians’ business.
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