Most major retailers will not carry a CD unless the record has a distributor. A strong distributor ensures that your CD will be available in enough places so your CD will sell to ultimately make money. Major labels use large distributors who are better able to get record stores stocked. After years of consolidation, there are only 4 major national wholesale distributors in the US who are owned by conglomerates who also own major record labels. They are:
2. Sony Music
3. Universal Music Group
Distribution via the Internet
Record labels and artists are increasingly using the web to distribute their music. Unknown artists can also use sites like Cdbaby.com, http://www.cdbaby.com, to generate buzz about their music. However, unknown artists will still have to work hard to get the buzz going about their music. Ultimately, signing a contract with a major record label is the way to go if you haven’t established the financial muscle necessary for longevity in the music business.