I get multiple emails every week asking roughly the same question. “How do I make money on SoundClick“. Or “Whats better…SoundClick, Music Centro, Roc Battle, MyFlashStore, having my own site, etc?”. Well I am going to publicly lay some things out for everyone who has similar questions:
First, which is better?
It’s really a matter of personal preference because it’s not WHAT you use to sell beats, but HOW you use it. You could upload 100 beats to SoundClick and I could upload 25 beats to MusicCentro and my sales will be 10 times higher than yours if you don’t know what you’re doing and vice versa. There are a few elements that are extremely important when selling anything online, but I’ll keep this music/beats related.
1.) Promote Yourself
Your promotion has to be constant, consistent, and creative (I call that the 3C technique). You need to get the word out to the masses about your music, but without spamming people and making them feel like you’re trying to hold a gun to their head. Once you get the word out…..KEEP GETTING THE WORD OUT! A lot of guys say “Well, he has a big name and that’s why he gets so many sales…”
Well how do you suppose they got that big name?
Imagine how many sales that “Big Name” guy would get if he stayed as hungry as he was when he first started. Your promotion of yourself as a business WILL NEVER END until you want your career to.
2.) Manage Your Time Well
Don’t waste your time trying to sell insurance to an insurance agent.
What I mean by this is don’t worry about what other producers think of your music. They’re not the ones buying your music. They’re not the ones promoting your music. Too many music producers have 80% of their social networks filled with other producers as their Facebook friends, Twitter Followers, etc. It’s good to look up to some people and watch what they do, but it’s recording artists you need to focus on and cater to.
3.) Invest In Yourself
Paying for gas will get your car farther much faster than pushing it by hand.
This relates to promotion once again. Everyone wants something for free, but you see rapid results when you pay for quality promotion services. Paying for promotions such as Google Ads, Facebook Ads, SoundClick Promotions, etc. will get your name out there. It builds brand recognition.
Many beatmakers complain and say “I spent $200 on this promotion, but I haven’t made any sales off of it yet?!”
THERE IS NO GET RICH QUICK SCHEME in the music industry. You have to work your butt off, invest in yourself, and believe in the long term ROI (Return On Investment for those new to the term). Now I’m sure some of you are saying “I support my family with my beats, I don’t have the extra money to pay for promo.”
Consider a part time job to make some extra cash to invest in yourself. Save what you can until you have enough. Do what you have to, to get out of the gutter and start living better. No one is going to help you get there. You have to do it yourself. Fail or Succeed. The choice is yours.
4.) Make Quality Music
Your music quality will inflate your sail, or sink your ship.
You can get the world to stop what their doing and visit your site, but if your beats aren’t industry quality, they will be mad they wasted their time and write you off in the future. Do not go around telling people you’re changing the game if you’re making generic trap beats that sound like everyone else’s stuff. If you do make trap beats make sure they bang harder, sound better, and give goosebumps to an OG Pimp before preaching to the masses that you’re the ‘greatest producer on earth’.
Setting yourself apart from the rest will build brand loyalty and a reputation. Having your own style is important. Not everyone is going to love it, but that’s good. My favorite color is red and I could care less what yours is. I know me. So it’s important to know you and stay true to that.
I’m not trying to write a step-by-step guide, but hopefully something in this will help you with reaching your goals and achieving your dreams…
So put the video game controller down and get to work. You can play and celebrate once you have something to be proud of. Until then, you’re just wasting time. Have a great day!
-Adam Ivy of My Instrumentals