Soundclick Instrumentals are the major subject of discussion amongst recording artists and hip hop music producers. Although Soundclick.com was originally intended to be more of an artist’s community, it has developed into the #1 website to buy and sell beats online. It could even be said that its the best place to get instrumental beats for free download.
The following Soundclick artists (producers) have helped further drive home this point:
[fancy_list style=”star_list” variation=”yellow”]
- Vybe Beatz
- Anno Domini
- Johnny Juliano
- Superstar O
- The Chemist
Beat Downloads Popularity
Prior to the downfall of Napster and Limewire, music sales were predicted to continually climb upward by record labels. Recording artists were able to buy beats online. Hip hop producers were selling beats like hot cakes.
Music Marketing Strategy
Free beat downloads on soundclick.com are the implementation of a music business marketing strategy. Soundclick artists selling beats began to realize that as the music industry’s sales began to decline, they needed to figure out a way to maintain beat sales while maneuvering though the digital downloads maze.
For many, the solution was implementing a “Try Before You Buy” marketing strategy. This type of strategy is also known as Product/Serivce Sampling.
When free samples are distributed, the seller makes a full or trial-sized version of the product/service available free of charge to consumers.
Generally, free samples are distributed when there is a launch of a new product/service or when a seller wants to increase their market share for an already established product/service.
Producers on soundclick.com allowed recording artists to download instrumentals at no cost (with audio tags typically), put lyrics to the tracks, and record to them ensuring their song is a perfect fit. Once the customer is satisfied, he/she buys a beat lease/license at the producers price.
As more and more beat makers began to effectively implement this marketing strategy, soundclick’s artist community grew to be dominated by music producers selling their beats online.
In more recent times, this strategy has come under fire. The ease of accessibility to free music has drawn the attention of major recording artists (as well as indie talent) who abuse this strategy in the following ways:
[fancy_list style=”minus_list” variation=”red”]
- Stealing instrumentals online
- Manipulating audio tags to remove or distort them
- Re-selling the beats
- Re-making/remixing instrumentals
- Providing no credit
- Paypal Beat Chargebacks
On the same token, some music producers have taken a stand against these efforts by raising prices and no longer offering free beat downloads. For many this has decreased their web traffic and reduced sales. Others have continued to thrive because sampling is just one of many marketing strategies they use to get beat sales.
The Future Of Digital Downloads Market
The future of digital downloads market is bright even with the increasing challenges that artists and producers face. Producers are seeking new and innovative ways to connect with artists and protect their music from online theft. Recording artists are striking out independently and loosing the shackles that major labels have long had on them.
Ultimately, technology will provide more unique was to access music, download it, and deepen the connections between musicians on Soundclick.