In continuation with our, musician’s business guide series, we’ll be discussing music promotion strategies and some of the methods used to sell music online.
If you’re in the music business long enough, you will likely run across someone who will ask you this question, “How can I sell music online?” This is a loaded question that has multiple answers, but for all intensive purposes we’ll cover some of the most powerful ways to sell your music online.
Music Promotion Strategies
A common misconception among amateur musicians is that you can upload music to the internet and immediately begin selling thousands of downloads. On the contrary, musicians who are making substantial profits selling music online have specific, targeted promotional strategies in place. One of the strategies involves the creation of your own music website.
Developing A Music Website
Creating a professional, well designed music website to capture leads, sell your music, and grow your fan base is essential. There are many other third party websites that can provide some of these same services. However, having your own web presence allows you to take control of your music career and offers you more flexibility when maneuvering online.
Third Party Music Website Resources
Regardless of how your website is designed, its primary objective should be to encourage action from your web visitors
Some ways of the ways you can accomplish this task are though:
[fancy_list style=”star_list” variation=”yellow”]
- Free Music Downloads
- Interactive Media, Videos, etc
- Email Sign Up Forms
- Any Other Exclusive Website Content
How To Get The Sale
As bizarre as it might seem, when you are selling music online, your goal should not be to make the sale on your first encounter with a potential customer. Instead, the goal should be cultivating a relationship with your consumers (fans).
It’s been proven, many times over, that the average sales closing ratio for first encounters is extremely low, especially for digital music downloads. Case and point, selling your music to another person via the internet doesn’t happen over night. It is a process of building rapport between the consumer and seller interwoven with a targeted branding strategy.
Marketing Your Music
Whether you’re going it alone or have an experienced internet promotions team, marketing is the backbone of the music industry. On the most basic level your music should be promoted on:
[fancy_list style=”arrow_list” variation=”green”]
- Social Networks
- Music Related Websites
- Music Forums
- Email Blasts
- Music Blogs
- Article Directories (where applicable)
- Video Websites