Successful music professionals know that when it comes to internet marketing, the power resides in your list of contacts. More specifically, email addresses, as they are the primary point of contact for many people online . Even with the rise of social media websites such as Twitter and Facebook (and more recently Instagram and Pinterest), email is still a staple for every internet user.
So how does this relate to musicians?
The majority of business online is centered around sharing information through an email address. And with the technological advances in cellular phones, it allows many businesses to connect directly with potential customers! This is why successful businessmen and internet marketers say that the power is in your list. That being said, lets dive into email marketing for musicians.
In order to build an effective email list, you must understand 3 specific things.
Your Target Market
How To Drive Web Traffic
Everything begins with your target market (for musicians, your fans). If you’re looking to increase sales of your music, build awareness, and expand your global reach you must understand who your fans are.
Assuming you’ve already established a small fan base, you may want to ask yourself these questions:
How old is average the person in my target group?
What type of music do they like?
Where do they hang out at online?
How do they make purchases? Credit Card? Cash?
As simple these questions sound, they can prove invaluable as you begin your music marketing campaign. Understanding who you’re dealing with will better prepare you to create quality content.
Quality trumps quantity every time. It doesn’t matter if you send a billion emails, if you don’t have quality content, you won’t be effective. This is where learning about your target fans comes into play. Understanding them will prepare you to share information that they are interested in. Your content may be different than other musicians, but exclusive videos, free music downloads, and special photos are great start.
After you’ve researched who you’re dealing with and developed something their interested in, you’ll need to direct people to subscribe to your mailing list. This can be accomplished through various methods such as creating your own website, linking to an email autoresponder, paying for advertising space, posting in forums, blogging, social media, uploading youtube videos, et cetera. There are literally hundreds of different ways to get web traffic to your email address. Experiment with various methods to see which works best for you.