Guerrilla Music Marketing: Creative Music Marketing Ideas
So you’re strapped for cash. Your family and friends don’t have any more money to loan you. You need to find some low cost marketing ideas to promote your music ASAP.
How do you do it?
The answer is Guerilla Music Marketing
Here are a few music marketing ideas that you can use that are relatively inexpensive and will help you get the word out about your music.
1. Release Music In Different Formats
This is a unique music marketing idea you can use to tap into the nostalgia of older media storage such as cassettes and vinyl records. Making a mixtape using a casette as the storage medium can be a cool way to bring back some 80-90’s flavor to your fans. Maybe a limited edition ep release only on cassette?
Also, consider using new forms of media storage for releasing your music. Using media such as flash drives can be a cool, low cost way to release your music in limited quantities to fans.
2. Market With Low Cost Merchandise
Have you ever thought of using wristbands for guerrilla music marketing? Maybe a personalized can cooler for sodas when you’re on tour? Do you wear headbands?
All of these pieces of merchandise are relatively low cost methods of advertising your music to others. Buying wristbands with your logo or music business motto on them is a great way to generate revenue and brand yourself.
Our good friend Mr. Kooman has had much success marketing his music business with wristbands. The hip hop producer purchased wristbands with his motto “Medicated and Dedicated”. He then mailed these wristbands out to fans and customers. This was a cost-effective way for him to brand himself and give back to his community of followers.
The can cooler idea in particular is another out of the box method of marketing your music. Simply place your logo or band name on the merch and bingo! Instant branding! If you’re interested in can coolers, check out http://www.qualitylogoproducts.com/can-cooler.htm
3. Sticker Bombing
Sticker bombing is another cheap way to promote your music. Simply get an idea or message for your band and begin placing stickers in high traffic areas where your fans might be.
4. Green Graffiti
Green graffiti is an unconventional way to promote your music. By creating a graffiti advertisement that doesn’t hurt the environment, you can get the word out about your music and show that you’re helping the planet as well! This form of environmentally friendly advertising could even be used to promote shows or concerts in your area.
You may even want to go a step further and get a music team together for a community service clean up project. You can raise awareness about your brand while providing a great service to the environment and your community.
5. Go Viral
The use of social media marketing is one of the best free ways to promote your music online. In particular, meme marketing is an excellent way to create a buzz around an idea or topic related to your music.
The key with using guerilla music marketing tactics in social media is making sure you’re sharing your message with people who have a strong influence. To check out someone’s social media influence, use Klout.
Hopefully, these music marketing ideas have been helpful to you. If you have ideas that you want to share, feel free to leave your thoughts in the comments section.