Email Marketing For Musicians
For musicians in the 21st century, having an effective email marketing campaign is critical to your online success. Internet marketing for musicians is an often overlooked area in small businesses. Having a list of music fans you can continuously market to opens up a world of possibilities and income streams if done correctly.
Why Email Marketing?
Music email marketing allows you to reach fans on a continuing basis providing you with the opportunity to automate sales and promotions. To add, when you incorporate social media in to your email marketing strategy, you amplify your fan reach tremendously.
So exactly how do you begin your internet marketing campaign?
For marketing musicians, it all starts with choosing an email autoresponder for your newsletter. You should not rely on things like a gmail autoresponder. Start by choosing a reputable email marketing company. Aweber is, in my experience, the best email marketing company I’ve used. The service is top notch and they require a double opt in email for all subscribers. Aweber even allows you to transfer email subscribers from other services such as Mailchimp or 1Shoppingcart, provided the subscribers have gone through a double opt in email that meets Aweber’s standards.
How To Do Email Marketing
To start email marketing, I’d suggest you download this free guide
Also review this blog as well Musicians Email Emarketing
Email Marketing Ideas
The key to promoting your music online is to not just ask fans to buy your music. There is a strategy behind every successful email campaign online. Successful internet marketers understand that your content must ADD VALUE to the email subscriber. You should be engaging your fans regularly with quality content. Every email shouldn’t be a HARD sell to buy something all the time. Things such as behind the scenes movies, free music wallpapers, and Google Hangouts will all go a long way in building deep connections with your fans.
Give Them A Reason
In order to get people to opt in to your email newsletter, you’ve got to give them something of value. In other words, give them a damn good reason to join your mailing list! Here are few things that have been proven to help get people to opt in to your email newsletter:
- Any exclusive subscriber content
Secrets of the Autoresponder
An email autoresponder is an internet marketer’s best friend and extremely beneficial to musicians. Autoresponders allow you to put timeless content on autopilot. For example, if you know there is something you want to always promote to your fans, place this information in your email auto responder. In this way, you can put your web traffic on autopilot.
By setting up multiple auto responding emails, you reduce your marketing workload leaving more time for you to do what you do best; make music!
If you haven’t implemented some sort of email marketing for your music business, get started with Aweber. If you’re on a budget, try Mailchimp’s forever free plan. Regardless, don’t allow this marketing opportunity to slip through your grasp. People will check their emails. The question is whether or not it will be an email from you?