Email Autoresponders: Engaging Your Music Fan Base
In our last discussion on email marketing for musicians, we reviewed 5 tips to supercharge emails to your fans. Today we’re going to be reviewing how to use email autoresponders for music marketing.
If you don’t already have an autoresponder for marketing your music, I highly recommend that you get one. Aweber is a great choice for email marketing beginners.
When using your autoresponder to sell your music, you must be very careful as to how you
approach your fans. Most people don’t like a hard sell. Marketing musicians have known for years that in most cases, a person must hear your message an average of seven times before they will make a purchase. So how do you market your music with auto responders? It’s actually pretty easy. Auto-responders make getting the word out about your music simple and intuitive.
Now, too often, marketing musicians make the mistake of literally slamming their music fans with a hard sales pitch in their first autoresponder message. This is not effective and can lead to a high unsubscribe rate.
The goal with an email autoresponder is to gradually build interest in your music. One suggestion for your auto-responder is to start with an informative message that educates your fans about who you are and what you do. You may want to go into details about your music creation process or something else similar to break the ice with fans.
At the bottom of the email message, include a link to the place where your fans can purchase your music, merchandise, or buy tickets to a show. This is soft selling your music. Use that first message as a lead into your main music sales pitch.
Continue building from there, moving into how your music can be a solution for your fans entertainment needs. Give your fans what they want; relevant information about your music. Giving away free downloads, exclusive videos, etc. is a great way to build rapport with your fans and build brand loyalty.
This type of email marketing for musicians is an art. It may take time to get it exactly right. Use the examples that other marketing musicians have set for you. Join other successful marketers mailing lists and learn from them. Pay attention to the messages that you receive. Save these messages and use some of the better sales copy for your own email autoresponder messages. Don’t use exact copies of these messages. Use them as ideas for your own.
Remember not to start with a hard sale. Build your fans interest over time. Monitor your progress and fine tune your music marketing campaigns and you’ll be well on your way to more sales.