So you think you are a great songwriter? You think you have what it takes to be an elite music producer? Are your rap lyrics better than any other rapper you’ve heard?
Well guess what?
That’s not good enough!
To break into the music industry, it requires more legwork on the part of the musician than it used to in the past. Seriously getting into the music business demands a long term commitment to your success. This is especially true for people looking for music industry jobs as recording artists or music producers.
Let’s face it. Record labels have all but given up on talent development; the traditional record label has turned into more of a marketing and loans company. Combine that with the fact that the internet and social media have leveled the playing field and we see that breaking into the music industry requires a serious individual willing to invest time, effort, energy, blood, sweat, and tears. This is the independent music industry.
Some people may ask “is it hard to get into the music industry?”
The answer is debatable, but what we do know is that it does requires diligent, consistent effort and a strategic, long term plan.
So how does one get started?
1. Get Your Music Business In Order
There’s nothing worse than getting into a situation where you’re not prepared. If you’re starting a career in the music industry you’ll want to check out the links below. They discuss some of the basic things you’ll need to do to get started in the music business (i.e., understanding music publishing and the ways that musicians get paid in the music business).
2. Start Marketing Your Music
As stated earlier, this is the era for independent musicians which means that artists are no longer relying soley on record labels to build their fan bases. Assuming that you already have professional quality music created, to break into the music industry you’ll need to begin marketing your music and building your own following of music fans.
And not just any fans. We need people who are paying customers!
Here are a few helpful links you should review:
If you want to make a serious impact marketing your music online (and offline), you will need a trustworthy team and someone to help you develop a strategic business & marketing plan. This will provide you with guidance as you continue on your music career path.
3. Network In The Music Industry
I can’t stress how important it is to network in the music industry.
It’s not a matter of what you know, but who you know.
This sounds cliche, but it is so true! Having strong relationships in place with people in positions of power will help you tremendously.
Attend national music conferences and network in your local area and region. The more people you shake hands with, the better your chances of actually meeting someone who can help you distribute your music further.
In particular, you’ll want to leverage your use of social networks. At the very least you’ll want a Youtube channel and a Facebook page. If you want social media management, try Hootsuite.
Keep in mind that many of the influential people in the music industry have social profiles so you’ll want to be networking with them online as well as offline. These people will be watching you to see if you are worth investing in.
By no means is the aforementioned information meant to be an all-in-one solution to break into the music industry. The fact of the matter is that there is no Bible for this sort of thing. However, hopefully this advice will give you a jump start as you continue to fight to get into the music industry.