5 Easy Tips To Supercharge Email Marketing For Musicians
Email marketing in today’s music industry puts more power back into musicians’ hands. This do-it-yourself approach to music marketing is appealing to many, but not all musicians are prepared to handle it. Fortunately, email marketing doesn’t have to be difficult. Here are 5 easy tips to supercharge email marketing for musicians.
1. Send Fans Great Content
Content is king when it comes to internet email marketing in the music business. As a marketing musician, you owe it to your fans to send them great content. Exclusive media such as behind the scenes videos or previously unreleased songs are all juicy tidbits that your fans will love you for! Give your fans something of value and they’ll be sure to return the favor when it’s time to sell your music.
2. Personalize Emails
Don’t you hate it when you get an email that starts off “Dear sir/madam” or “What’s up everyone”? Wouldn’t you rather have a personalized email that actually mentions your name instead? Your fans feel the same way! Utilizing email marketing services such as Aweber help you personalize your emails and message in mass without complications. Personalization plays a big role in building strong personal relationships with your fans.
3. Social Integration
Are you on social networks like Facebook, Twitter, or Youtube? Sure you are! Why not include those links in your emails? Social integration is an excellent way to keep your music community up to speed on the latest news with your music career. Social networks like Twitter are great for giving your fans the play-by-play on what’s going on during big events, such as music tours. Sharing links to social profiles in your music marketing emails can also help you gain new followers and friends. Be sure you’re using a social media management tool. It will help you manage multiple social profiles under one simple dashboard.
4. Be Mindful Of The Frequency
Being bombarded with too many emails can not only be a nuisance, but can also be annoying especially if time is wasted deleting them. Overexposure (sending too many emails) is just as detrimental to any music marketing campaign as underexposure (sending too few emails) is because this will eventually contribute to the loss of interest and fans unsubscribing. When marketing your music via email be mindful of the frequency. You can learn how many emails to send to your fans by using an analytics and tracking system.
5. Track Your Progress
Serious marketing musicians monitor their email marketing campaigns. Analytics data like click through rates and open rates are included in most major email marketing services. Pay close attention to these statistics. These numbers will give you clues as to how effective your music marketing campaigns are. This will also help you determine the appropriate frequency for your emails.