Producers who have been using the internet to sell instrumentals online know that websites like Soundclick have become an invaluable branding platform. Well known beat makers such as Vibe Beatz, Johnny Juliano, and Superstar O are just a few of the producers who have spent years marketing to establish their music production empires.
Climbing Soundclick Charts
Successful producers will tell you that the secret to selling beats online is based on a few factors:
1. Hot beats
2. Strong client-producer relationships
3. Relentless marketing
Unfortunately, there has been a growing number of Soundclick producers who’ve chosen to shortcut the path to true beat selling success.
The black plague known as the “Soundclick cheaters” has been growing for years and it seems its finally come to the boiling point.
Soundclick Cheating History
In the past Soundclick hackers were using play boosters to increase the number of plays on his/her beats/instrumentals. This resulted in producers being able to quickly climb Soundclick charts to circumvent the proper way to the top–unique, organic visitors and plays.
Soundclick eventually caught on to this making the play boosters’ effect on chart positions irrelevant.
Soundclick Cheats 2011
Fast forward to 2011, and we find that Soundclick cheaters have smartened up. They have become more tech savvy over the years and as such have figured out ways to manipulate their IP addresses to increase chart positions.
Additionally, third party promotional services that promise to boost chart positions have become popular, targeting producers desperate for a top 10 spot on Soundclick.
Earlier this year, the Soundclick staff advised all producers and beatmakers to avoid services from a certain Soundclick promotion company.
In addition, Soundclick veteran Mister KA voiced is dissatisfaction with the company via his Facebook page stating,
“I don’t appreciate my name on http://www.soundclickpromotions.blogspot.com/ because I got where I was because of hard work. Not a petty service to cheat me up so I can not work hard. The implication they have is false on all 3 of us labeled on that website”. 6/12/11 3:02pm
Soundclick Cheat Email
Most recently, there have even been attacks on legitimate producers. An email was sent out to producers making claims that certain soundclick members were cheating their way to the the top. The origins of the email are not known however, the email signals the growing unrest with soundclick’s beats and instrumentals charts.
October 2011: Doomsday For Soundclick Cheaters
With the autumn season just on the horizon, Soundclick has finally had enough. Although it has not brought down the swift hammer of justice as many would have liked to see, October marks the full roll out of the new Soundclick system.
Details about the implementation of the plan are still very limited but here is what we know so far:
New Soundclick Updates
1. New navigation, chart changes, and promotion opportunities
In a recent community wide message, Soundclick explained, “Soon we’re going to roll out a slight redesign of SoundClick. Among other things we introduce a new navigation, some changes to the charts pages, revamped promotion opportunites. Also, our search will be completly new. Instead of relying on Google, we will mostly use your tags for the search results. So please make sure that your tags are relevant and up-to-date. Good, descriptive, unique tags will become an invaluable tool to get your band/artist page noticed”.
2. The new system will prevent cheating and add more safeguards.
According to Tolgar Canli of the Soundclick support team,
“We have added more scripts to prevent any cheating, and we’re adding some more safeguards”.
“The new SoundClick update will be a slight redesign and we’re aiming for a roll-out in October”
3. IP address verification is required
Soundclick now requires that users confirm they are logging in to their accounts. If soundclick does not recognize your IP address you are automatically logged out and sent an email link requesting that you confirm you are logging in from your location. In addition, an automatic time out feature has been added to log users out of their account after an unspecified period of time.
4. New criteria taken into account for chart positions
Although it has not been confirmed by soundclick, there is speculation that unique plays, downloads, and potentially visitors won’t be the only factors taken into account for determining chart positions.
As more details continue to filter in, we’ll continue to keep you updated. Until then let’s hope the “New Soundclick” provides more solutions and less problems than its predecessor.
We’ve been further updated on changes in the way Soundclick will handle the way beat makers promote their music. In an email from Soundclick support staff, Ally Byrd explains,
“Only honest outside promotion maybe used, such as networking and promotion via Soundclick widgets and URLs. Services such as play boosters/view boosters are not allowed, and neither is spamming your SoundClick URLs or using Twitter bots”.
It is unknown whether or not Soundclick actually has the tools and man power to enforce such mandates however, it is clear the support team is aware of the abuse of the aforementioned networking tools.