Years ago you’d be hard pressed to find beats with hooks for sale on Soundclick.com. Quite frankly, it was an untapped market. There wasn’t even a category for these types of instrumentals on Soundclick charts at one time, let alone a way to download such mp3s. This quickly began to change as the demand for fully and partially referenced songs increased. To understand why beats with hooks have become so popular on Soundclick, we must first examine the role of songwriters in the music industry.
1. Rise of Multi-Talented Songwriters
In the music business, songwriters typically rank among the top earners, followed by music producers/beat makers, and then recording artists.
Now, think back to 2004 when producer Kanye West stepped onto the music scene with his first album, College Dropout. Kanye West not only wrote his songs, but he was also the producer and performer of his music.
Consequently, he was able to direct, most if not all, potential income streams to him instead of outsourcing these music services. West was one of the pioneers when it came to keeping things “in-house” and literally became a one stop shop for music production.
2. Reduced Cost For Businesses
Since 2004, the music industry has been taking notice of people like Kanye West as well as other multi-talented songwriters. Why? Business are always looking for ways to lower overhead costs and be more efficient.
In business, having a one stop shop for anything is appealing especially if the person or business is trusted to do excellent work. A record label would rather pay a single entity to do a job as opposed to multiple people to complete it. It makes things simpler, typically cheaper, and easier for the label. For the multi talented Songwriter, this provided a larger income stream—a win-win situation for producer and record label.
3. Changes In The Music Industry
People like West acted as catalysts in the emergence of the demand for beats with hooks on Soundclick. From 2004 on, record labels needed songs completed quickly to meet the demands of the market place. The market was no longer driven by album sales. Instead it became a singles driven market similar to the way it was in the 1960’s and 1950’s. With hooks and choruses being the main elements of “hit records” it only made sense for labels and artists to request instrumentals with choruses/fully referenced songs. This “assembly line” style of creating music has become controversial among specialized musicians, but quickly is becoming the “norm”. Hot beats plus hot hooks became the new formula for success in the music business.
4. Increased Branding Opportunities
Soundclick beat makers were paying attention to the changes going on in the music industry. They saw opportunity. Selling beats with hooks meant more income for the producer/songwriter . In addition, it also made the producer more marketable. Many SoundClick beat makers were independent acts looking to become major. With T-pain popularizing Antares auto-tune (beginning in 2005), it opened up the flood gates for aspiring songwriters. Anyone could “sing” with auto-tune so it only made sense to cash in on this untapped market.
If you type in Soundclick.com into your web browser today, you will see a sub genre in the beats and instrumentals category entitled, “Beats with hooks”. This new category has become one of the most downloaded categories on the website. This stems, in part, from the demand for multi-talented songwriters, the desire to lower business overhead expenses, music industry trends, and the need for producers to create a well recognized brand.