If you’re a Do It Yourself (DIY) recording artist or musician, it is important to understand that in today’s music market you have to promote yourself or have someone who can do it for you. No matter whether you’re a beginner or a seasoned professional, you have to think like an entrepreneur before you ever land a major record deal.
Social media has become a powerful promotional tool for rappers and singers allowing them to gain considerable exposure for their brands. However, you can’t just stop there. Marketing music is a strategic process. Assuming you have invested in studio quality beats and audio recording services, here are a few tips to follow before approaching anyone with your music.
1. Have Your “Pitch” Prepared
Many times as musicians are building their brands, they get caught up in the creative aspects and forget to be prepared to promote themselves. A DIY musician should ALWAYS have his/her pitch or story ready. This is essentially a brief bio. Do not give generic statements to people when you are trying to sell yourself or music. Things like, “I’ve been singing since I was 3” or “I’ve enjoyed writing songs since I was little” will not cut it anymore.
Your story should be unique, specific, and to the point. Ideally, you should be able to summarize your sales pitch in one minute or less. Get to the point. If someone wants to learn more about you, they will usually ask.
2. Do Your Homework
There is nothing worse for your marketing efforts than to blindly contact people saying “Check me out…” or “Please listen to my music…”. This type of promotion is a serious time waster because the conversion (people who actually check the music) is usually very low.
Don’t you hate when you receive junk mail asking you to buy a particular service or product that you have no use for?
You are basically doing the same thing when you blindly contact someone in attempts to promote yourself or company. Marketing without doing the proper research is a great way to earn a negative reputation both online and offline.
Instead of blindly marketing use resources like Google’s keyword tool, local newspapers, or music magazines to find out about places where you can submit your music. Having a press kit prepared in advance will prove beneficial to you when submitting your work.
3. Personalize Email Campaigns
Before sending out an email campaign, be sure to prepare a list of people you plan on contacting. This list should be comprised of media outlets and any industry contacts you’ve made. Take the time and effort to create personalized emails for each contact. Keep things short, sweet, and to the point. Provide enough detail to engage your contacts without writing a novel in the email.
Email Auto Responders can help you in preparing your emails and personalizing them while reducing your work load.
Successfully marketing yourself in the music business requires more than just having professional quality music. It takes strategy, tact, and strong work ethic in order to put yourself in a position to capitalize on opportunities. To grab the attention of anyone in the music industry, you’ll have to provide them with compelling evidence showing that you deserve their attention. Prepare your sales pitch, do the proper market research, and fine tune your email marketing efforts. These simple tips will aid you as you submit your music to various media outlets and industry taste makers.