Social networking has taken over the web in case you’ve been living in a cave! The age of Facebook, Twitter, MySpace, YouTube, etc is here and it isn’t going anywhere anytime soon. Big businesses are hip to the social networking trend, but are you?
Have you ever thought about how effectively you are using your Facebook page?
Is your Twitter account helping you build strategic relationships?
Is your YouTube channel growing your fan base?
Whether you are an artist, songwriter, producer, etc, social networking has become an essential piece of the marketing puzzle. If you’re looking for global exposure, social networking could be your ticket to success.
You probably want to know how you can leverage social networking to your advantage. Here are some basic tips to help guide you.
1. Create a professional image
This point cannot be stressed enough. The saying goes that perception is reality. When people view your social networking profile what do they see?
Are you in a bathroom while taking your Facebook profile picture?
Are you Tweefing (Twitter beefing) with someone on your timeline?
Is your YouTube video sending the right message?
These are just a few questions you should be asking yourself to ensure that you lock in your potential fans. First impressions can be the difference between creating life long fans and just another profile skimmer. Make sure that you are presenting yourself in a manner that will help you achieve your goals.
2. Target your friends and followers
This is huge! Targeting your friends and people you follow is essential!
DO NOT RANDOMLY ADD PEOPLE TO YOUR PROFILE FOR THE SAKE OF MORE NUMBERS!
If you make beats, add and follow artists interested in your work.
If you’re an artist make friends with people who are interested in your style of music.
Targeting the people you want to network with will be beneficial to you in the long haul. It will help you when you are building relationships.
3. Build Relationships
This is the glue that will make your fans stick with you and ultimately put money in your pocket. The big dollars in any industry are made off of strategic, strong personal relationships.
SPAMMING IS NOT AN EFFECTIVE WAY TO BUILD A STRONG RELATIONSHIP
People want to be able to feel a connection with you and know that you are truly genuine when it comes to social networking. They want to be able to trust and have confidence in you before they ever consider purchasing what you’re selling. Remember, the first thing you sell to anyone is yourself. Do people “buy” into you?
BUILDING RELATIONSHIPS TAKES SOME TIME SO DON’T RUSH.
The key in any successful relationship is clear, concise, communication. Your fans, friends, and followers need this.
THE BOTTOM LINE
Social networks are what’s “in” right now. If you plan on using them, use them to your advantage. Create a professional image, target your prospective fans, friends, and followers, and start building those relationships. Don’t delay! Begin leveraging social networking to your advantage today!