BE INDEPENDENT! START YOUR OWN LABEL! You’ve probably heard this message from many people in the music business/entertainment industry, but do you understand why? Why are they telling you this? Here is your answer.
Over recent years, major labels such as Universal Music Group, Sony BMG, EMI, and Warner Music Group, have begun offering “360 deals”. In a nutshell a 360 deal is where the label says to the artist, producer, DJ, etc. “Since we are going to be putting all of this money behind you to help you be successful, we want a percentage of anything and everything you make money off of by signing to us.”
If you’re artist, musician, entertainer, DJ, producer, it is in your best interest to watch the video below. Entertainment Attorney Kendall Minter goes into more detail on explaining why major labels (and even independent labels) are offering these deals and educates on how to be successful if you encounter this type of deal.