Do you find yourself still struggling to promote your music to your fans? Has it become a pain in the butt to market your beats for sale? In today’s internet climate, being a do-it-yourself marketer can be tough if you don’t have the right tools to help you promote. Earlier this year we discussed some simple tips to promote music on the net. However, as the internet continues to mature, music professionals have to get more creative in they ways that they advertise themselves. The following tips will offer you a few unique promotion methods that you may not have thought about before.
1. Get A QR Code
A QR code is a quick response code. It is a powerful mobile marketing tool used heavily over in the eastern hemisphere (Japan, Europe, etc.) and in recent years has become popular in the United States. A QR code works and looks very similar to the way barcodes work on items in the grocery store but with a twist. A person with a mobile device that has a camera enabled can scan the barcode with a scanning app and be redirected to information associated with the code. This is very powerful!
As a music producer, singer, or songwriter you can do things like create e-business cards or redirect someone to your website’s online store via mobile devices with a QR code. Think of all the possibilities! Make sure your QR code is big enough to scan by most mobile devices and you’ll be all set to use the codes as your secret promotional technique!
2. Get A Toll Free Number, Texting Number
Want to build deep connections with fans and supporters? Need to add a personal touch to your professional website? Offering your fans a toll free number to call or a number to text can personalize your relationships with your fans. You can set up an automated message for them to hear or text message to receive depending on how you want your services set up.
3. Give Fans, Supporters Incentives
Everyone one likes to be rewarded for their efforts and fans are no exception. By giving your fans rewards like free T-shirts or exclusive special edition Cd’s, you can deepen your connections with fans and continue to promote your brand. Offering special discounts to fans for continued business, purchases, or encouraging them to bring friends to shows is a great way to incentivize your fan base.
4. Share Your Press Kit Online, Offline
One of the often overlooked pieces of music promotion is the press kit. Having a an electronic press kit or even a physical copy of your press kit can be a catalyst in your promotional efforts. Your press kit is essentially a synopsis of your body of work. It includes all relevant information about you and your music career. Sharing your press kit with A&R’s, major label executives as well as fans is a excellent way to create awareness about your music.
5. Get Music Reviews
Getting a professionally written album review or music career review can provide you with valuable feedback on how you’re progressing. By simply contacting a music blogger or local newspaper and requesting a review, you can arm yourself with a powerful promotional tool to share with fans. You can add this review to your music resume. The more reviews you are able to get the more credibility you can add to your name and brand. These reviews don’t always have to be positive either. Its good to have a mix of positive and negative reviews so that it won’t look as though your reviews are completely biased.