If you ask any producer what is the best website to sell beats on, they will likely say Soundclick.com. Established in 1997, Soundclick has provided an excellent platform for producers to upload their beats and sell them on the internet. Its popularity has grown and continues to grow due in part to the fact that it is free to upload ulimited amounts of music to the website.
For the serious music producer, a VIP Soundclick account is a must. The top hip hop and pop producers as well as the top earners on the site are often VIP members. This group of elite beat makers has frequently set the bar when it comes to: visual appearance of one’s Soundclick layout, the quality of instrumentals, and what types of licenses are offered to people looking to download beats.
If we time traveled back to 1997 and took a look at the Soundclick beats and instrumentals charts, we wouldn’t see the same faces that are there today. We wouldn’t hear the same quality of music or see the same types of soundclick layouts.
In the past, Soundclick was not viewed as a serious money making platform for beat makers. It was just a place where you could hear and download mp3 music for free until one day a few people got some bright ideas…
Why not create a viable brand and business model via Soundclick?
Why not invest in high quality soundclick layouts?
Why not post professionally engineered instrumentals and offer them for free download?
Why not offer licensing options to serious artists looking to advance their music careers?
From these seemingly small ideas, BIG CHANGES began to occur within Soundclick.
Fast forward to 2011 and you will notice the following trends among serious beat makers and their Soundclick Pages:
1. Increased Focus on Social Media
Its no secret that social media has become an integral part of the business world and the music industry is no stranger to it either. Producers have made their Soundclick pages optimized for social media links and buttons to further connect with artists around the world.
2. Improved Graphic Design
3D graphics play a huge role in the presentation of soundclick layouts nowadays. 2D layouts are still used however, 3D graphic designs have become the standard.
3. Use of Extensive Flash Coding on Site
When Soundclick was first launched flash coding on a Soundclick Page was unheard of outside of the soundclick player. Now you can easily find pages with extended flash coding within them. The use of flash has been gradually on the decline, however. More attention has been focused on simplifying the user experience.
4. Simplified, Business oriented Layouts
If you pay attention to Soundclick’s beats and instrumentals charts, you will notice more simplified, business oriented soundclick layouts. Producers began realizing that their customers were coming to their Soundclick pages for 2 main things. They either wanted to listen and download the latest instrumentals or buy a beat. With this understanding, simple intuitive designs are the new trend.
5. Higher Quality Beats and Instrumentals
Its undeniable that the quality and quantity of instrumentals on Soundclick has gone through the roof! In the past some producers would upload un-mixed and un-mastered beats. In 2011, industry standard quality is expected.
6. Soundclick Pages that look and feel like Websites/Blogs
As the Soundclick culture continues to grow, we will likely see more soundclick pages that look and feel like actual websites or blogs.
7. Extended Production Services
Beat makers realized that their was room to make more money outside of selling beats so they began offering services such as: mixing, mastering, beats with hooks, and even graphic design services! This allowed for a producer’s website to be a one-stop-shop for music production services.
8. Affiliate Marketing Between Producers
Ever noticed how certain producers seem to team up? Have you ever seen other producer’s links on someone’s soundclick page? It’s called affiliate marketing and its big business!
9. More Things To Download
As certain producers’ names grew in popularity, they noticed that there was a market for helping upcoming producers. This led to beat makers selling their own custom made drum kits, samples and loops. Additionally, some producers now offer pdf/jpg versions of their beat terms and conditions.
10. Download Beats Instantly
As the demand for beats and instrumentals has grown, buyers have become more impatient. Waiting 2-3 days to receive a beat just doesn’t cut it. This problem brought about solutions through websites such as My Flash Store and I Sell Better Now. Producers who use these services embed flash store players on their Soundclick pages to offer instant beat downloads.